Welcome to a new feature to the blog… the SPOTLIGHT!
I am honored to share with you one of the people who has inspired me in the crochet world – Rachele of BabyLove Brand.
Rachele was born in Austin, Texas, lived in the Houston area, and now calls Cypress, Texas, home. While she started off knitting, once she picked up a crochet hook, she was….well… hooked
Rachele has been crocheting for six years now, and has the wonderful creations to prove it!
Rachele has made various things, but everything starts off as a blanket in her mind: “Well, I see everything as a blanket. Scarf pattern? Blanket. Cool shot of multi-colored pebbles on Instagram? Blanket. I’m utterly addicted to them, and if I try to do a small project like a hat, I actually experience anxiety! Comfortzoneitis.” She studies color in fashion, bedding, interior design, and uses sites like COLOURlovers and PANTONE for her color inspiration. Rachele also considers new shapes and textures while trying to put non-crochet ideas into a crochet format. Rachele loves taking inspiration from various talented pattern designers and springboards her own designs often. She even makes various iterations of the same idea, producing different results, from some of those new ideas and designs. Her biggest inspiration though, comes from mostly non-crochet sources.
So where did the name “BabyLove Brand” come from? Well, Rachele doesn’t want to just pencil herself into crochet. She has no ‘end-game’ in sight for her crafting…. maybe one day it will be selling hand-crafted wooden cradles or baby clothes. Either way, by not adding ‘crochet’ in her brand’s name, the possibilities are endless — the sky is the limit!
With all her wonderful creations, there are still challenging aspects of crochet for Rachele. The biggest challenge? “Putting my crochet obession in a box when it’s time to live life.” Beyond her crochet life, Rachele has three beautiful little girls and a wonderful husband. She jokes, “ I am still trying to overcome the urge to move to Abu Dhabi with nothing but my hooks and yarn.” In all seriousness, she lives by this rule: “ if time management isn’t a challenge for me then I don’t have enough on my plate.”
Rachele has been crocheting for a while now, and to fellow crocheters she offers this advise: “stretch your boundaries and be more flexible with what you think you can and cannot do. When I was a young tyke, my uncle told me “‘Can’t’ means WON’T!” Meaning that if you say to yourself that you can’t do it, well then, guess what? You won’t. Stay mentally flexible.” For new crocheters, don’t worry…. Rachele has a few words of wisdom for you too! “Check out the great bloggers out there. Reading about where other people started and seeing their creative journeys is a great tool to learn and get inspired. Attic24 is everyone’s fave, and Lucy is wonderful.”
Everyone has to have a dream within their passion right? When I asked Rachele what hers was….. “Great question! My dream is to inspire. I want to do and do and do. Pattern design, blanket sales, more following friends, and unique pieces. Oh, and a blog. I need a blog.”
Here are a few of Rachele’s crochet “favs”
- Favorite stitch: Crochet Moss Stitch
- Favorite colors to use: Red and turquoise
- Favorite style: anything with lots of color!
- Favorite yarn brand: Hobby Lobby‘s “I Love This Yarn”
- Favorite thing to make: Blankets
- Favorite part of crochet: “My favorite part is the light bulb moment. I love the adrenaline rush of creative inspiration that sends me hunting down my notepad and raiding my stash.”
- Favorite project so far: “My most popular project is the Geometric Lace Blanket followed by the Textured Circles Blanket. My favorite project might actually be the one I’m working on right now! It’s waiting for a name to be chosen by means of an Instagram contest. Stay tuned!”
Parting words from Rachele: “I’ve really enjoyed the positive response and hooky love for my creative endeavors. Many thanks to everyone!”
So now that you know a little bit about Rachele and BabyLove Brand from Rachele…. let me share what I’ve come to learn about her

. Rachele is incredibly encouraging and willing to help a fellow crocheter! She’s not afraid to share what she knows with someone else (she’s helped me a couple times!). Her patterns (found in her
Etsy store) are amazing, easy to read, easy to follow, and produce a great product. Her creations are beautiful and, well, incredibly creative! She is inspiring… she inspires me and makes me aspire to learn more and to continually improve my crochet.
Want to find Rachele out there in social media land now that you’ve heard all about her? Good!
Here’s where you can find Rachele of BabyLove Brand…..go find her, follow her! I promise, you won’t be disappointed!!
Instagram: babylovebrand